Known for their youthful, alternative, and tasteful style, the shops inhabiting the Mission’s uber-chic Valencia Street are the perfect place to find an amazing ensemble that won’t break the bank. Leading the pack is Dema, a colorful boutique home to an array of modern interpretations of vintage classics created by local designers and high-end labels such as Michael Stars, Spendid, and Velvet. Whether hunting for the perfect cocktail dress or oversized tee, Dema has a little something for everyone.

Take a peek near the back of the store and you will witness the character and quality that is Dema. Stacks of beautiful rolls of fabric and drafting paper await, ready to be made a masterpiece by owner and designer, Dema Grim. Drawing inspiration from classic silhouettes with a modern edge, Dema takes a personal approach to her shop by creating one-of-a-kind designs appreciated for their fit, comfort, and special touches like contrasting piping and print lining. Patrons flock to Dema knowing they’ll leave with not only incredible clothes but ones that are lovingly well-made.

14 years after its opening, Dema’s boutique is still cherished by San Francisco’s fashionable. And for those who enjoy shopping from the comfort of home or just want a sneak preview of what’s to come, Dema kindly posts the latest trends on an accessible blog and is happy to ship items out for convenience. No matter what the occasion, Dema invites you to inspire your style and find the perfect look.

(4 stars and 49 reviews on Yelp)

"Dema's got an impeccable eye for shape, fit, and color. Her clothes are classic (but not boring), pretty (but not cutesy), uniquely colorful (but not garish), and well-made (but not too expensive, especially considering the quality of the fabric and that they're handmade!)." - Yelp Reviewer Raina A., San Francisco, CA, 6/2/2010
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"Everything in this shop is lovely! If you like cute, vintage, and timeless style then you will fall in love with DEMA." - Reviewer Erika K., San Francisco, CA, 3/24/2010
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"They have a great assortment of clothing, accessories, and jewelry, and most items are from local designers, including the owner's. Great sense of fashion throughout the store- cool, casual, downtown style." - Yelp Reviewer Liz S., San Francisco, CA, 7/31/2006
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"I. Love. Dema. She's clearly a fashion genius. Her designs have the timeless '60s vibe I crave while still being totally modern. The store is just so much fun" - Yelp Reviewer Laurel N., Washington, DC, 4/20/2005
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